Why I'm joining Dixa, the Customer Friendship Company

Good news! I am happy to announce that I recently joined Dixa as their new SVP of Product and Engineering ? It is a very exciting career move for me, and I’d like to thank the team here at Dixa for their incredibly warm and friendly welcome.

For me, as it is for most people working in tech, Copenhagen is a treasure trove of opportunities. The startup scene in this city is fantastic and you’re really spoilt for choice.

So why did I choose Dixa?

1. An amazing team

Dixa is founded on the idea of friendship, which is very obvious from the second you walk in the door. The Dixa team’s sense of unity and commitment caught my attention even back in the interviewing process. What quickly became clear to me is that this is a bunch of extremely skilled, diverse people, bound together by a mission to bring friendship back to customer engagement.

The team works closely together on a complicated product, often under pressure, inspired by the vision of creating human-centric software that allows brands across industries to build long-lasting relationships with their customers. At the same time, there is a strong culture of empowering people to organize their own work, seek out solutions independently, and focus on product areas they find interesting.

One of my most important tasks at Dixa will be to maintain this healthy and productive engineering culture and scale the team to accommodate ever-growing demands for the product.

In my opinion, the best way to do this is to create the right framework for people to have a tangible impact on their own work, be agile, and feel 100% comfortable making mistakes and learning from them. We want people to feel like they’re developing themselves and growing whilst working at Dixa. This is why we make a big deal of investing in people and maintaining an execution-oriented mindset, with a short road from idea to production.

2. The rocketship ?

Dixa is on a crazy growth journey and has scaled from 25 to 100+ people over 5 European cities in the past year. Not to mention, the company has also grown 500% in revenue with customers in 30+ countries, which is quite impressive for a new kid on the block up against giants like Genesys, Salesforce and Zendesk who’ve built their business over several decades.

Dixa has evolved from a good idea among 4 friends around a kitchen table to a global tech company in just 3 years. It goes without saying that I’m in for quite a ride – highs, lows, challenges, growing pains, and learning curves included. But it will be worth it.

The company’s incredible growth is fueled by a shared passion to define an entirely new space within the field of customer service software and customer engagement. Dixa has taken the Conversational Tech trend that exploded into the marketing and sales software space recently (think Drift, Intercom etc.) and applied it to customer service software. Now, Dixa is leading the way in this new era of customer service software, having built the world’s first Customer Friendship Platform.

Reimagining an area of product development is both a rare and attractive opportunity for anyone interested in tech. And doing so with a team as talented and friendly as the people at Dixa just sweetens the deal even more.

3. Developing an exciting product

The product itself is another key reason why I was immediately attracted to the role as SVP at Dixa. It is an extremely modern and modular platform with great potential for further developing its functionalities and services. The scope for working with incredible speed and agility is a dream come true for developers.

There is ample opportunity for people to have real impact on the product’s direction. The stakes are high, and we’ll surely make mistakes along the way, but you can feel the confidence in the Dixaterians’ abilities and intentions are even higher.

These are some of the reasons I decided to join Dixa and why I’m looking very much forward to the future. If you want to hear more about Dixa, please don’t hesitate to reach out!

Oh, and did I mention that we’re hiring? ?

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