Call center software where the phone is native, not bolted on

Voice, chat, email, and social running through one system, with the same customer context on every channel. Recognised by Gartner as a Digital-First Specialist for advanced native voice.

What call center software actually needs to do

At its core, call center software routes calls, gives agents context, and reports on the queue.
Traditional tools optimise for the call itself. Modern buyers need the call connected to everything else.

Native channels, not add-ons

Phone, email, chat, and social running through one system, not bolted onto a ticketing tool as a separate module.

Intelligent routing

Calls reach the right agent by skill, language, or priority, not just "next available," so complex issues don't queue behind simple ones.

Real-time reporting

Queue length, wait times, and resolution data visible as it happens, so a spike during a sale shows up while it's happening.

Quality Assurance

Every call scored consistently against the same criteria, not just a manual sample that catches a fraction of what's happening.

AI that resolves, not just routes

The difference between an IVR that reads a menu and an AI agent that can look up an order or process a refund directly.

Modern vs. traditional call center software

Traditional call center software was built for large, dedicated phone teams, often outsourced, handling high call volume with minimal context per call. That model still exists and works for some use cases. But a growing share of buyers, particularly mid-market ecommerce and consumer brands, need something different: a smaller team handling phone alongside chat, email, and social, where the same agent might move between channels within a single shift, and the same customer might contact through two different channels for the same issue.

Take a customer who calls about a delayed order, then emails a follow-up two days later when it still hasn't arrived. In a traditional setup, that's two disconnected records: a call log the phone team can see, and a support ticket the email team handles separately, with no link between them. The agent on the second contact starts from zero, asking the customer to explain what already happened on the call. In a unified system, that email lands in the same conversation thread as the call, with the same customer record, so the agent already has the context before they reply.

Dixa is built for that mid-market, multi-channel reality, not for running a 500-seat outsourced enterprise contact centre. If you're evaluating enterprise contact centre suites like Five9, Genesys, or NICE CXone, they're built for a different scale and a different problem than what Dixa solves.

Why native voice matters

Zendesk gates voice behind a separate Contact Center add-on, roughly $50 per agent per month on top of the base plan. Gorgias charges per minute. Intercom doesn't offer native voice at all. Dixa includes voice natively in every plan, no add-on, no per-minute billing, so phone shares the same routing, reporting, and customer context as every other channel.

Customers building on this see it directly: Dott and tink both run phone through Dixa's unified workspace, with the same intelligent routing that handles their other channels.

Dixa was named one of four Gartner Digital-First Specialists, the only vendor in that group recognised specifically for advanced native voice capability.
Voice pricing, at a glance
Zendesk
+$50/agent/mo Separate Contact Center add-on
Gorgias
Per minute Cost rises with call volume
Intercom
Not available No native voice channel
Dixa
Included Native voice in every plan, no add-on
See full pricing breakdown →

Comparing call center software

Platform Best for Watch out for
Zendesk Teams standardising on Zendesk's ticketing product Voice sits behind a separate Contact Center add-on (~$50/agent/mo)
Genesys Large, dedicated enterprise contact centres Built for scale and complexity most mid-market teams don't need
Five9 High-volume outbound/inbound call centres Contact-centre-only; not built for unified chat, email, and social alongside voice
NICE CXone Enterprise contact centres with complex compliance needs Significant implementation overhead for mid-market teams
Dixa Mid-market ecommerce needing voice unified with every channel Not built for large dedicated outsourced call centre operations

What this looks like in practice

Native voice means an agent picking up a call sees the same order history and past conversations they'd see on email or chat, no separate lookup.

The same omnichannel reporting covers voice alongside every other channel, so a peak-season call spike shows up in the same dashboard as chat and email volume, not a separate report only the phone team sees.

That's what native voice actually buys you: one platform, one record, one team, whether the customer picked up the phone or opened a chat window.

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The more you integrate and the more you get better at prompting, the more Mim evolves from just an AI agent to really a helping colleague."
Roger Sandmeier
Head of Customer Service at tink
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Most providers just focused on content-related AI. Mim gave us the ability to do tasks which normally colleagues do. That's what really made the difference."
Jessica Schulz
Customer Service Manager at Smartphonehoesjes
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Dixa’s automation and incredible AI agent assistant have greatly enhanced our efficiency and productivity."
Erica Piccolomini
Chief Customer Officer at Stayforlong
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Since partnering with Dixa, we've nearly doubled the workload achieved each day–resulting in extremely positive customer satisfaction and very happy teams."
Natasha Sims
Operations Director at Oliver Bonas
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To enhance our CX, we knew that the business needed a unified platform to reduce silos across channels and teams. Dixa's one-screen wonder has been a game changer that keeps our workflows seamless."
Rhys Howells
Head of Customer Service at Rapha
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59%
email containment
-90%
seasonal hires at peak
82%
live chat containment
3 pts
CSAT gap, AI vs human
-33%
contact per booking
-50%
email backlog
90%
CSAT
2x
productivity/hour
+14%
improvement in CSAT scores
+17%
increase in customer retention

Frequently Asked Questions

Is Dixa call center software or a full customer service platform?

Both. Dixa includes full call centre functionality, native voice, routing, and reporting, as one part of a broader platform that also covers chat, email, and social.

Does Dixa's call center software work for enterprise-scale operations?

Dixa is built for mid-market ecommerce and consumer brands, typically 100 to 1,000 employees, not for large dedicated outsourced call centres. Platforms like Genesys or NICE CXone are built specifically for that scale.

Why does Dixa's voice pricing differ from Zendesk or Gorgias?

Zendesk prices voice as a separate Contact Center add-on. Gorgias charges per minute. Dixa includes voice natively in every plan at no additional cost.

What is the Gartner Digital-First Specialist recognition?

Gartner recognised Dixa as one of four Digital-First Specialists, the only one cited specifically for advanced native voice capability.

Can call center software integrate with ecommerce platforms like Shopify?

Yes. Dixa's voice channel connects to the same order and customer data as chat and email, so an agent on a call can see order history or process a refund without switching systems.

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