The insights buried
in your conversations

Standard analytics tells you what happened — how many conversations, how long they took, what the CSAT was. Advanced Insights tells you why it happened. It automatically categorises contact reasons across all channels, surfaces trends in what customers are asking about, detects sentiment shifts before they show up in CSAT scores, and identifies recurring issues that could be solved upstream. It's the difference between a dashboard and a diagnosis.

Advanced Insights processes every conversation automatically and looks for patterns across thousands of interactions — something a human analyst can't do at that scale. A spike in complaints about a specific carrier, a sudden increase in questions about a particular product, a drop in CSAT correlating with a specific campaign — these surface automatically rather than requiring someone to dig for them.

Yes — and this is where Advanced Insights delivers the most strategic value. CX data contains signals that product, logistics, and marketing teams need: which SKUs generate the most complaints, which carriers cause the most contacts, which campaigns drive support volume. Dixa is built to surface this cross-departmental intelligence. Pink Boutique described their previous platform as having "VoC data locked inside a system that can't surface it cross-departmentally."

Zendesk customers frequently describe 24-hour data delays and an inability to extract granular product-level insights without third-party tools like Metabase. Freshdesk users cite "getting nothing from Freshworks" when trying to answer real business questions. Advanced Insights is built specifically to answer the questions a CX leader needs to answer — not just count tickets.

Yes. As Mim handles more of your volume, understanding the quality and patterns of AI-handled conversations becomes as important as human ones. Advanced Insights gives you a unified view — contact reason trends, sentiment, and resolution patterns — across both.

Advanced Insights is included in Dixa's Prime plan and available as an add-on for Growth and Ultimate. For CX leaders who need to demonstrate impact beyond team metrics — to product, logistics, and leadership — it's the capability that makes that case.