Trusted by 850+ brands across 42 countries

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The Dixa story

Back in 2015, our founders saw a problem. Ecommerce was booming, but customer service platforms were stuck in the past with fragmented tools, disconnected conversations, struggling to keep up.

We built something different. A platform where every conversation flows naturally across channels. Where context travels with the customer, always. A platform designed from day one for the speed and chaos of ecommerce.

But here's what made us different from the start: we believed AI would eventually power customer service. The vision was there on day one—the technology just needed to catch up.

Built for AI from day one

While others scrambled to bolt AI onto old platforms, we were ready. In 2021, we raised $105M and acquired Solvemate and Miuros; adding conversational AI and intelligence capabilities. In 2023, we launched one of the first OpenAI-powered Copilots for customer service.

Then in 2025, we introduced Mim, our agentic AI that resolves inquiries autonomously, escalates intelligently, and learns continuously. This is what we've been building toward: AI that takes action within boundaries while humans stay in control.

The technology finally caught up to our vision. And we were ready for it.

2015

Four founders, one
Copenhagen office and a vision to fix customer service

2019

Series A ($14M) fuels expansion across Europe and new channel launches

2021

Elevio acquisition + $105M Series C accelerates our conversational AI journey

2026

Full rebrand becoming the agentic CS platform. AI takes the center stage, ecommerce-native

Join the team!

We're building the future of customer service from Copenhagen, London, and everywhere in between. Our team spans multiple countries, united by a shared belief: technology should empower people at work.

You'll work on products that real brands rely on every single day. You'll collaborate with people who care about craft and actually making a difference. And you'll help shape how an entire industry thinks about AI.

See Open Roles
Dixa’s automation and incredible AI agent assistant have greatly enhanced our efficiency and productivity."
Erica Piccolomini
Chief Customer Officer at Stayforlong
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Since partnering with Dixa, we've nearly doubled the workload achieved each day–resulting in extremely positive customer satisfaction and very happy teams."
Natasha Sims
Operations Director at Oliver Bonas
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To enhance our CX, we knew that the business needed a unified platform to reduce silos across channels and teams. Dixa's one-screen wonder has been a game changer that keeps our workflows seamless."
Rhys Howells
Head of Customer Service at Rapha
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-33%
contact per booking
-50%
email backlog
90%
CSAT
2x
productivity/hour
+14%
improvement in CSAT scores
+17%
increase in customer retention

Frequently Asked Questions

What does Dixa do?

Dixa is an agentic AI customer service platform built specifically for ecommerce brands. We've been working toward AI-first customer service since 2015, and today power customer service for 1000+ ecommerce brands with our platform that includes Mim AI agent, unified conversation management, and intelligent automation.

Who are Dixa's competitors?

Dixa competes in the customer service platform space as an AI-first, ecommerce-native solution. We pioneered agentic AI for customer service, launching one of the first OpenAI-powered Copilots in 2023 and our autonomous AI agent Mim in 2025.

Is Dixa a startup or established company?

Dixa was founded in 2015 and has raised $158M in funding (Series C $105M led by General Atlantic in 2021). We serve 1000+ ecommerce brands across 42 countries with offices in Copenhagen and London.

How big is Dixa?

Dixa serves 1000+ ecommerce brands globally, has raised over $158M in funding, and operates across 42 countries with headquarters in Copenhagen and offices in London.

What happened to Dixa in 2026?

In 2026, Dixa completed a major rebrand to position as the agentic CS platform and launched Mim, our AI agent that autonomously resolves customer inquiries while keeping humans in control.

Does Dixa use AI?

Yes - Dixa has been building toward agentic AI since 2015. We acquired AI companies Solvemate and Miuros in 2021-2022, launched one of the first OpenAI-powered Copilots in 2023, and introduced our agentic AI agent Mim in 2025.

What technology does Dixa use?

Dixa is built on cloud-native infrastructure with AI capabilities powered by acquisitions of Solvemate and Miuros, plus partnerships including OpenAI (launched one of the first OpenAI-powered CS Copilots in 2023). The platform includes Mim agentic AI agent launched in 2025.

What is Mim by Dixa?

Mim is Dixa's agentic AI agent launched in 2025. It autonomously resolves customer inquiries, escalates intelligently when needed, and learns continuously - representing the culmination of Dixa's AI-first vision since 2015.

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