Dixa Hires New CFO Following Double Acquisition

We’re excited to announce that Simon Højmose Kristensen has joined Dixa as our new Chief Financial Officer. Simon will be integral to our mission of helping brands create value-driven customer experiences at scale. This hire is a significant milestone in our growth trajectory, as we build on our recent S105m Series C funding round and double acquisition of Miuros and Solvemate earlier this year.

Simon joins us from ISS A/S, one of the world’s largest facility management and workplace experience companies, where he was Central & Southern European CFO with a focus on financial turnarounds, Covid recovery, and driving compliance across the region. Prior to that, Simon was CFO of Nuuday, the leading provider of TV, broadband, and mobility services in Denmark, and SVP of Group Finance at TDC Group, where he worked for over 18 years. 

Commenting on his decision to join Dixa, Simon said: “I’ve been following Dixa’s journey for many years and have been very impressed with the company’s phenomenal growth. The company is steadfast in its mission to help brands create value-driven customer experiences, and we are now in an exciting phase in our development with huge opportunities for global growth ahead. I am delighted to have the opportunity to join this ground-breaking Danish company and take part in the next stage of its journey.”

Simon is joining Dixa at an exciting time; we’ve raised $155 million in funding to date, and recently completed a $105m Series C round last year with backing from General Atlantic. We also recently added CX intelligence and automation pioneers Miuros and Solvemate to the family, which adds to the acquisition of Elevio made in February 2021.

Our Co-Founder and CEO Mads added: “Following our Series C funding round last year, we’re now in a different phase of growth – moving away from being a start-up to being an established scaleup – which is why I’m delighted to have Simon on board. He has the experience and knowledge we need to take the business to the next level and ensure we continue to help brands globally deliver exceptional customer experiences.”

Simon added: “When I was at TDC, customer service was always a hot topic, but it’s not an easy thing to get right. This is particularly the case in big, legacy corporations, but the benefits good customer experience brings are not industry-specific. All consumers now have heightened expectations of brands and the experience they deliver, which means that brands should be striving to live up to these expectations. Dixa is the only company that can give brands the toolkit they need to provide a human-centric service experience that solves customer problems, and also helps build customer loyalty through every single interaction.”

Welcome aboard the Dixa rocket ship, Simon!


Mia Loiselle

Mia believes a brand is only as good as its customer service. She explores customer experience strategies, best practices, and trends in her writing for Dixa, where she’s Head of Content.

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