Newsroom / Press Release

Dixa raises $14 million in Series A funding, led by Project A

COPENHAGEN, FEBRUARY 8, 2019 – Dixa, an industry-leading customer engagement software provider, today announced it has secured $14 million in Series A funding to further establish its position as “The Customer Friendship Platform”. The investment is aimed at accelerating Dixa’s expansion into Europe and the U.S. and enhancing its game-changing, next-generation customer engagement software.

The company, founded by four friends on the premise of improving the way brands communicate with their customers, has championed a pioneering approach in the SaaS industry. Dissatisfied with the traditional and bureaucratic methods of customer service – shared email inboxes, ticketing systems, and detached call center solutions – Dixa offers a fresh perspective. They advocate for brands to act more like friends and less like corporations, fostering personalized, friend-like interactions and deeper connections.

“Dixa’s mission is to empower both customers and brands to build stronger bonds, resembling the connection between friends. Our cutting-edge software is designed to facilitate this type of relationship,” explained Mads Fosselius, Co-founder and CEO of Dixa.

Dixa’s revolutionary software eliminates the need for tickets and shared inboxes by implementing intelligent routing, which utilizes existing data and algorithms to connect customers with the best-suited agent. This approach not only enables agents to focus on providing personalized assistance but also ensures seamless customer support across all communication channels. Dixa’s dedication to channel neutrality ensures customers can reach out on their preferred platform, whether via call, email, live chat, or message, and still receive an individualized experience.

The newly raised capital will be used to accelerate the development of Dixa’s customer engagement software and to expand sales and operations into new offices in London and Berlin. The investment comes after a remarkable 2018 in which Dixa, since its global launch, witnessed a 600% increase in monthly revenue.

In response to the funding round, Fosselius shared, “I am proud and thrilled to see how not only our customers but also now investors, are embracing the Customer Friendship journey we have started. This investment allows us to further develop in the coming years – from launching new features to strengthening our brand.”

As part of their ambitious growth plan, Dixa is targeting brands with 5-500 customer-facing agents and counts leading corporations such as Bosch, Interflora, HAY, and Too Good To Go among its clients.

Looking towards the future, Dixa envisions a channel-less customer experience, where the level of personal service remains consistent irrespective of the chosen communication channel. To this end, Dixa will be integrating AI into its platform this year, automating many manual customer support processes and enhancing agent efficiency.

Dixa’s transformative vision is already shaking up the CRM and contact center space, and this round of funding will only further fuel its innovation in providing friend-like customer service.

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