About us

We love brands that love their customers.

Our story


Born out of an idea shared by four friends who had spent years working in the customer service tech space, Dixa was created to counteract the increasingly impersonal and transactional nature of customer service interactions. Technologies like ticketing systems, prioritized deflection over finding solutions, and often left customers and agents disappointed with their experience.

On top of this, the ways that customers were communicating with their favorite brands were changing, and the existing technologies in the contact center and CRM space were not agile enough to keep up with this demand.

Dixa’s founders felt that there had to be a better way to do customer service, one that not only allowed for exceptional experiences for agents and customers alike, but that allowed brands to create friendships with their customers. Dixa was founded based on this principle.

Sparking customer friendships since 2015

Different nationalities working together changing the face of customer service.
In the heart of Copenhagen with offices in London, Kyiv, Melbourne & Berlin.
Incredible growth since our global launch in 2018, with customers in 20+ countries.

The story of Dixa

The story of Dixa

2015
Jacob, Jakob, Krisztian and Mads sit down at a cafe to celebrate founding Dixa.
2016
Dixa launches telephony as its first channel!
2017
The small but mighty team launches a Beta version and adds email as a channel.
2018
Dixa wins EY’s Start Up of the Year and launches first messaging channel with Facebook Messenger.
2019
Dixa raises $14M Series A, launches second messaging channel with WhatsApp, and grows team around Europe.
2020
Dixa raises $36M Series B and continues international growth journey adding numerous customer-centric brands to the Dixa family.

Mission

To empower customers and brands to build stronger bonds – as if they were friends.

Vision

To create a world in which all people are welcomed by their favorite brands with the warm familiarity of a friend.

Recognition

Tech5’s Hottest Scale-up in Denmark
After being named Hottest Scale-up in Denmark as part of TNW and Adyen’s Tech5 2020 Competition, Dixa joins Tech5’s prestigious community of European tech companies and alumni.
EY Entrepreneur of the Year
Dixa founder and leadership team with CEO Mads Fosselius and CTO Jacob Vous Petersen captured Start-up of the year at Ernest & Young 2018 EY Entrepreneur of the Year awards in Denmark. The Start-up category of the EY Entrepreneur Of The Year focuses on young companies with great potential and drive.
Voted #1 on G2 by users around the world
“The thing I like the most about Dixa is the simplicity. It’s simple to use in a good way. Dixa makes my work a lot easier, but also faster.” Christoffer R. – G2 reviewer

Senior team

Mads Blicher Fosselius
Co-founder & CEO

Mads Blicher Fosselius

Co-founder & CEO
Co-founder & CEO
Jacob Vous Petersen
Co-founder

Jacob Vous Petersen

Co-founder
Co-founder & CTO
Krisztian Tabori
Co-founder & Head of CX Incubation

Krisztian Tabori

Co-founder & Head of CX Incubation
Jakob Nederby Nielsen
Co-founder & Director of Engineering

Jakob Nederby Nielsen

Co-founder & Director of Engineering
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Mads Ritter Nørskov
Enterprise Architect & Partner

Mads Ritter Nørskov

Enterprise Architect & Partner
Pamela Alvarez
VP of Customer Success

Pamela Alvarez

VP of Customer Success
VP of Customer Success
Kasper Sommer
CFO
Zoobia Sheikh
Director of Finance

Zoobia Sheikh

Director of Finance
Tue Søttrup
Chief CX Evangelist

Tue Søttrup

Chief CX Evangelist
Tue Søttrup has been delivering excellent customer service for more than 20 years and is currently Chief CX Evangelist at Dixa where he’s carefully nurturing a small bonsai tree called GenZen.
Nina Elisabeth Carøe
VP People and Culture

Nina Elisabeth Carøe

VP People and Culture
Dipo Osho
Director of Talent Acquisition

Dipo Osho

Director of Talent Acquisition
Director of Talent Acquisition
Marjan Horsbøl
Director of Product Operations

Marjan Horsbøl

Director of Product Operations
Mariia Savchenko
Head of GTM Operations

Mariia Savchenko

Head of GTM Operations
Steffen Bilde
VP of Product Strategy

Steffen Bilde

VP of Product Strategy
Laura Forné Elkow
Head of Customer Friendship

Laura Forné Elkow

Head of Customer Friendship
Govind Hodgson
Director of Sales UK

Govind Hodgson

Director of Sales UK
Smitha Alampur
Director of Product Design

Smitha Alampur

Director of Product Design
Director of Product Design
Riccardo Adragna
VP of Commercial Excellence

Riccardo Adragna

VP of Commercial Excellence
Christian Jørgensen
Director of Commercial Operations

Christian Jørgensen

Director of Commercial Operations
Director of Commercial Operations
Anders-Mayntzhusen
CCO
Jennifer Montague
Director of Marketing

Jennifer Montague

Director of Marketing
Kristian Mørk
CTO
Matthew Lockwood
Senior Director, Global New Markets & Verticals

Matthew Lockwood

Senior Director, Global New Markets & Verticals
Anna Dewhurst
Director of Executive Search

Anna Dewhurst

Director of Executive Search
Jens Møller
Director of Engineering

Jens Møller

Director of Engineering
Director of Engineering
Mikkel Andreassen
Head of Solution Consulting

Mikkel Andreassen

Head of Solution Consulting
Daniel Stub Jørgensen
Head of Customer Success Operations

Daniel Stub Jørgensen

Head of Customer Success Operations
Shane McNulty
VP Partners

Shane McNulty

VP Partners

Mads Blicher Fosselius

Co-founder & CEO
Co-founder & CEO

Jacob Vous Petersen

Co-founder
Co-founder & CTO

Krisztian Tabori

Co-founder & Head of CX Incubation

Jakob Nederby Nielsen

Co-founder & Director of Engineering
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Mads Ritter Nørskov

Enterprise Architect & Partner

Pamela Alvarez

VP of Customer Success
VP of Customer Success

Kasper Sommer

CFO

Zoobia Sheikh

Director of Finance

Tue Søttrup

Chief CX Evangelist
Tue Søttrup has been delivering excellent customer service for more than 20 years and is currently Chief CX Evangelist at Dixa where he’s carefully nurturing a small bonsai tree called GenZen.

Nina Elisabeth Carøe

VP People and Culture

Dipo Osho

Director of Talent Acquisition
Director of Talent Acquisition

Marjan Horsbøl

Director of Product Operations

Mariia Savchenko

Head of GTM Operations

Steffen Bilde

VP of Product Strategy

Laura Forné Elkow

Head of Customer Friendship

Govind Hodgson

Director of Sales UK

Smitha Alampur

Director of Product Design
Director of Product Design

Riccardo Adragna

VP of Commercial Excellence

Christian Jørgensen

Director of Commercial Operations
Director of Commercial Operations

Anders-Mayntzhusen

CCO
CCO

Jennifer Montague

Director of Marketing

Kristian Mørk

CTO

Matthew Lockwood

Senior Director, Global New Markets & Verticals

Anna Dewhurst

Director of Executive Search

Jens Møller

Director of Engineering
Director of Engineering

Mikkel Andreassen

Head of Solution Consulting

Daniel Stub Jørgensen

Head of Customer Success Operations

Shane McNulty

VP Partners

The board

Preben Damgaard
Chairman of The Board & Investor

Preben Damgaard

Chairman of The Board & Investor
Lars Thinggaard
Board Member & Investor

Lars Thinggaard

Board Member & Investor
Niels Vejrup Carlsen
Board Member & Investor

Niels Vejrup Carlsen

Board Member & Investor
Nikolaj Kornum
Board Member & Investor

Nikolaj Kornum

Board Member & Investor
Uwe Horstmann
Board Member & Investor

Uwe Horstmann

Board Member & Investor
Jos White
Board Member & Investor

Jos White

Board Member & Investor
Board Member & Investor

Preben Damgaard

Chairman of The Board & Investor

Lars Thinggaard

Board Member & Investor

Niels Vejrup Carlsen

Board Member & Investor

Nikolaj Kornum

Board Member & Investor

Uwe Horstmann

Board Member & Investor

Jos White

Board Member & Investor
Board Member & Investor

Want to join our journey?

Check out the open positions on our careers page.