About Us

We love brands that love their customers.

Our story

Born out of an idea shared by four friends who had spent years working in the customer service tech space, Dixa was created to counteract the increasingly impersonal and transactional nature of customer service interactions. Technologies like ticketing systems, prioritized deflection over finding solutions, and often left customers and agents disappointed with their experience.

On top of this, the ways that customers were communicating with their favorite brands were changing, and the existing technologies in the contact center and CRM space were not agile enough to keep up with this demand.

Dixa’s founders felt that there had to be a better way to do customer service, one that not only allowed for exceptional experiences for agents and customers alike, but that allowed brands to create friendships with their customers. Dixa was founded based on this principle.

The story of Dixa

  • 2015

    Jacob, Jakob, Krisztian and Mads sit down at a cafe to celebrate founding Dixa.
  • 2016

    Dixa launches telephony as its first channel!
  • 2017

    The small but mighty team launches a Beta version and adds email as a channel.
  • 2018

    Dixa wins EY’s Start Up of the Year and launches first messaging channel with Facebook Messenger.
  • 2019

    Dixa raises $14M Series A, launches second messaging channel with WhatsApp, and grows team around Europe.
  • 2020

    Dixa raises $36M Series B and continues international growth journey adding numerous customer-centric brands to the Dixa family.
  • 2021

    Dixa starts off the year by acquiring the knowledge platform Elevio and then raises $105M in Series C funding to transform customer service the world over.
  • 2022

    CX superstars Solvemate and Miuros are joining the Dixa family!


We are a technology company that enables every company on the planet to create connected experiences which build long-lasting bonds between brands, customers and employees.


We want to build a more connected world where people feel they all belong. A world where we dare to be different and unique.


Tech5’s Hottest Scale-up in Denmark

After being named Hottest Scale-up in Denmark as part of TNW and Adyen’s Tech5 2020 Competition, Dixa joins Tech5’s prestigious community of European tech companies and alumni.

EY Entrepreneur of the Year

Dixa founder and leadership team with CEO Mads Fosselius and CTO Jacob Vous Petersen captured Start-up of the year at Ernest & Young 2018 EY Entrepreneur of the Year awards in Denmark. The Start-up category of the EY Entrepreneur Of The Year focuses on young companies with great potential and drive.

Voted #1 on G2 by users around the world

“The thing I like the most about Dixa is the simplicity. It’s simple to use in a good way. Dixa makes my work a lot easier, but also faster.” Christoffer R. – G2 reviewer

Senior team

Mads Blicher Fosselius

Co-founder & CEO

Jakob Nederby Nielsen

Co-founder & VP Engineering

Krisztian Tabori

Co-founder & Head of Creatives & Design

Mads Ritter Nørskov

Enterprise Architect & Partner

Christian Lohmann


Pamela Alvarez

VP Customer Success

Sophie Sandie

VP People & Culture

Zoobia Sheikh

VP Finance

Sylvia Jensen

VP Marketing

Riccardo Adragna

VP Commercial Excellence

Siim Viidu

VP Engineering

Tue Søttrup

VP CX Excellence

Rob Krassowski

VP Product

Ingrid Harrild

Head of Executive Administration

Erik Pfannmöller

VP Strategy & M&A

Shane McNulty

VP Partners

Liam Waite

Senior Director Talent & Workplace Experience

Søren Dam Hansen

Senior Director Legal & Compliance

The board

Preben Damgaard

Chairman of The Board & Investor

Lars Thinggaard

Board Member & Investor

Niels Vejrup Carlsen

Board Member & Investor

Uwe Horstmann

Board Member & Investor

Jos White

Board Member & Investor

Thomas Neergaard Hansen

Board Member & Investor

Tom Hussey

Board Member & Investor

Frederic Robson

Board Observer & Investor

Want to join our journey?

Check out the open positions on our careers page.