About us

We love brands that love their customers.

Our story

Born out of an idea shared by four friends who had spent years working in the customer service tech space, Dixa was created to counteract the increasingly impersonal and transactional nature of customer service interactions. Technologies like ticketing systems, prioritized deflection over finding solutions, and often left customers and agents disappointed with their experience.

On top of this, the ways that customers were communicating with their favorite brands were changing, and the existing technologies in the contact center and CRM space were not agile enough to keep up with this demand.

Dixa’s founders felt that there had to be a better way to do customer service, one that not only allowed for exceptional experiences for agents and customers alike, but that allowed brands to create friendships with their customers. Dixa was founded based on this principle.

Sparking customer friendships since 2015

Different nationalities working together changing the face of customer service.
In the heart of Copenhagen with offices in London, Kyiv, Melbourne, Berlin, New York City, and Tel Aviv.
Incredible growth since our global launch in 2018, with customers in 20+ countries.

The story of Dixa

  • 2015

    Jacob, Jakob, Krisztian and Mads sit down at a cafe to celebrate founding Dixa.
  • 2016

    Dixa launches telephony as its first channel!
  • 2017

    The small but mighty team launches a Beta version and adds email as a channel.
  • 2018

    Dixa wins EY’s Start Up of the Year and launches first messaging channel with Facebook Messenger.
  • 2019

    Dixa raises $14M Series A, launches second messaging channel with WhatsApp, and grows team around Europe.
  • 2020

    Dixa raises $36M Series B and continues international growth journey adding numerous customer-centric brands to the Dixa family.
  • 2021

    Dixa starts off the year by acquiring the knowledge platform Elevio and then raises $105M in Series C funding to transform customer service the world over.


To empower customers and brands to build stronger bonds – as if they were friends.


To create a world in which all people are welcomed by their favorite brands with the warm familiarity of a friend.


Tech5’s Hottest Scale-up in Denmark

After being named Hottest Scale-up in Denmark as part of TNW and Adyen’s Tech5 2020 Competition, Dixa joins Tech5’s prestigious community of European tech companies and alumni.

EY Entrepreneur of the Year

Dixa founder and leadership team with CEO Mads Fosselius and CTO Jacob Vous Petersen captured Start-up of the year at Ernest & Young 2018 EY Entrepreneur of the Year awards in Denmark. The Start-up category of the EY Entrepreneur Of The Year focuses on young companies with great potential and drive.

Voted #1 on G2 by users around the world

“The thing I like the most about Dixa is the simplicity. It’s simple to use in a good way. Dixa makes my work a lot easier, but also faster.” Christoffer R. – G2 reviewer

Senior team

Mads Blicher Fosselius

Co-founder & CEO

Jacob Vous Petersen

Krisztian Tabori

Krisztian Tabori

Co-founder & Head of CX Incubation
Jakob Nederby Nielsen

Jakob Nederby Nielsen

Co-founder & Director of Engineering
Mads Ritter Nørskov

Mads Ritter Nørskov

Enterprise Architect & Partner

Pamela Alvarez

VP of Customer Success
Kasper Sommer

Kasper Sommer

Dayana Nevo image

Dayana Orlan-Nevo

VP of Marketing

Zoobia Sheikh

Director of Finance

Scott Sinatra

Tue Søttrup

Tue Søttrup

Chief CX Evangelist
Nina Elisabeth Carøe

Nina Elisabeth Carøe

VP People and Culture

Dipo Osho

Director of Talent Acquisition

Marjan Horsbøl

Director of Product Operations

Mariia Savchenko

Head of GTM Operations

Laura Forné Elkow

Head of Customer Friendship
Govind Hodgson

Govind Hodgson

Director of Sales UK

Smitha Alampur

Director of Product Design

Riccardo Adragna

VP of Commercial Excellence
Jennifer Montague

Jennifer Montague

Director of Marketing

Matthew Lockwood

Senior Director, Global New Markets & Verticals
Anna Dewhurst

Anna Dewhurst

Director of Executive Search

Jens Møller

Director of Engineering

Mikkel Andreassen

Head of Solution Consulting

Daniel Stub Jørgensen

Head of Customer Success Operations
Shane McNulty

Shane McNulty

VP Partners

The board

Preben Damgaard

Preben Damgaard

Chairman of The Board & Investor
Lars Thinggaard

Lars Thinggaard

Board Member & Investor
Niels Vejrup Carlsen

Niels Vejrup Carlsen

Board Member & Investor
Nikolaj Kornum

Nikolaj Kornum

Board Member & Investor
Uwe Horstmann

Uwe Horstmann

Board Member & Investor

Jos White

Board Member & Investor

Thomas Neergaard Hansen

Board Member & Investor

Christine Kang

Board Observer & Investor

Tom Hussey

Board Member & Investor

Want to join our journey?

Check out the open positions on our careers page.