Born out of an idea shared by four friends who had spent years working in the customer service tech space, Dixa was created to counteract the increasingly impersonal and transactional nature of customer service interactions. Technologies like ticketing systems, prioritized deflection over finding solutions, and often left customers and agents disappointed with their experience.
On top of this, the ways that customers were communicating with their favorite brands were changing, and the existing technologies in the contact center and CRM space were not agile enough to keep up with this demand.
Dixa’s founders felt that there had to be a better way to do customer service, one that not only allowed for exceptional experiences for agents and customers alike, but that allowed brands to create friendships with their customers. Dixa was founded based on this principle.
The story of Dixa
2015Jacob, Jakob, Krisztian and Mads sit down at a cafe to celebrate founding Dixa.
2016Dixa launches telephony as its first channel!
2017The small but mighty team launches a Beta version and adds email as a channel.
2018Dixa wins EY’s Start Up of the Year and launches first messaging channel with Facebook Messenger.
2019Dixa raises $14M Series A, launches second messaging channel with WhatsApp, and grows team around Europe.
2020Dixa raises $36M Series B and continues international growth journey adding numerous customer-centric brands to the Dixa family.
2021Dixa acquires Australian AI knowledge platform, Elevio, supporting the long term vision to simplify customer service through personalization and machine learning.
Tech5’s Hottest Scale-up in Denmark
After being named Hottest Scale-up in Denmark as part of TNW and Adyen’s Tech5 2020 Competition, Dixa joins Tech5’s prestigious community of European tech companies and alumni.
EY Entrepreneur of the Year
Dixa founder and leadership team with CEO Mads Fosselius and CTO Jacob Vous Petersen captured Start-up of the year at Ernest & Young 2018 EY Entrepreneur of the Year awards in Denmark. The Start-up category of the EY Entrepreneur Of The Year focuses on young companies with great potential and drive.
Voted #1 on G2 by users around the world
“The thing I like the most about Dixa is the simplicity. It’s simple to use in a good way. Dixa makes my work a lot easier, but also faster.” Christoffer R. – G2 reviewer