About us

We love brands that love their customers.

Our story

Born out of an idea shared by four friends who had spent years working in the customer service tech space, Dixa was created to counteract the increasingly impersonal and transactional nature of customer service interactions. Technologies like ticketing systems, prioritized deflection over finding solutions, and often left customers and agents disappointed with their experience.

On top of this, the ways that customers were communicating with their favorite brands were changing, and the existing technologies in the contact center and CRM space were not agile enough to keep up with this demand.

Dixa’s founders felt that there had to be a better way to do customer service, one that not only allowed for exceptional experiences for agents and customers alike, but that allowed brands to create friendships with their customers. Dixa was founded based on this principle.

Sparking customer friendships since 2015

Different nationalities working together changing the face of customer service.
In the heart of Copenhagen with offices in London, Kyiv, Melbourne, Berlin, New York City, and Tel Aviv.
Incredible growth since our global launch in 2018, with customers in 20+ countries.

The story of Dixa

The story of Dixa

Jacob, Jakob, Krisztian and Mads sit down at a cafe to celebrate founding Dixa.
Dixa launches telephony as its first channel!
The small but mighty team launches a Beta version and adds email as a channel.
Dixa wins EY’s Start Up of the Year and launches first messaging channel with Facebook Messenger.
Dixa raises $14M Series A, launches second messaging channel with WhatsApp, and grows team around Europe.
Dixa raises $36M Series B and continues international growth journey adding numerous customer-centric brands to the Dixa family.
Dixa acquires Australian AI knowledge platform, Elevio, supporting the long term vision to simplify customer service through personalization and machine learning.


To empower customers and brands to build stronger bonds – as if they were friends.


To create a world in which all people are welcomed by their favorite brands with the warm familiarity of a friend.


Tech5’s Hottest Scale-up in Denmark
After being named Hottest Scale-up in Denmark as part of TNW and Adyen’s Tech5 2020 Competition, Dixa joins Tech5’s prestigious community of European tech companies and alumni.
EY Entrepreneur of the Year
Dixa founder and leadership team with CEO Mads Fosselius and CTO Jacob Vous Petersen captured Start-up of the year at Ernest & Young 2018 EY Entrepreneur of the Year awards in Denmark. The Start-up category of the EY Entrepreneur Of The Year focuses on young companies with great potential and drive.
Voted #1 on G2 by users around the world
“The thing I like the most about Dixa is the simplicity. It’s simple to use in a good way. Dixa makes my work a lot easier, but also faster.” Christoffer R. – G2 reviewer

Senior team

Mads Blicher Fosselius
Co-founder & CEO
Jacob Vous Petersen
Krisztian Tabori
Co-founder & Head of CX Incubation
Jakob Nederby Nielsen
Co-founder & Director of Engineering
Mads Ritter Nørskov
Enterprise Architect & Partner
Pamela Alvarez
VP of Customer Success
Kasper Sommer
Dayana Orlan-Nevo
VP of Marketing
Zoobia Sheikh
Director of Finance
Scott Sinatra
Tue Søttrup
Chief CX Evangelist
Nina Elisabeth Carøe
VP People and Culture
Dipo Osho
Director of Talent Acquisition
Marjan Horsbøl
Director of Product Operations
Mariia Savchenko
Head of GTM Operations
Laura Forné Elkow
Head of Customer Friendship
Govind Hodgson
Director of Sales UK
Smitha Alampur
Director of Product Design
Riccardo Adragna
VP of Commercial Excellence
Jennifer Montague
Director of Marketing
Matthew Lockwood
Senior Director, Global New Markets & Verticals
Anna Dewhurst
Director of Executive Search
Jens Møller
Director of Engineering
Mikkel Andreassen
Head of Solution Consulting
Daniel Stub Jørgensen
Head of Customer Success Operations
Shane McNulty
VP Partners

The board

Preben Damgaard
Chairman of The Board & Investor
Lars Thinggaard
Board Member & Investor
Niels Vejrup Carlsen
Board Member & Investor
Nikolaj Kornum
Board Member & Investor
Uwe Horstmann
Board Member & Investor
Jos White
Board Member & Investor
Thomas Neergaard Hansen
Board Member & Investor

Want to join our journey?

Check out the open positions on our careers page.