About us

We love brands that love their customers.

Our story

Born out of an idea shared by four friends who had spent years working in the customer service tech space, Dixa was created to counteract the increasingly impersonal and transactional nature of customer service interactions. Technologies like ticketing systems, prioritized deflection over finding solutions, and often left customers and agents disappointed with their experience.

On top of this, the ways that customers were communicating with their favorite brands were changing, and the existing technologies in the contact center and CRM space were not agile enough to keep up with this demand.

Dixa’s founders felt that there had to be a better way to do customer service, one that not only allowed for exceptional experiences for agents and customers alike, but that allowed brands to create friendships with their customers. Dixa was founded based on this principle.

Sparking customer friendships since 2015

Different nationalities working together changing the face of customer service.

In the heart of Copenhagen with offices in London, Kyiv, Melbourne, Berlin, New York City, and Tel Aviv.

Incredible growth since our global launch in 2018, with customers in 20+ countries.

The story of Dixa

2015

Jacob, Jakob, Krisztian and Mads sit down at a cafe to celebrate founding Dixa.
2016

Dixa launches telephony as its first channel!
2017

The small but mighty team launches a Beta version and adds email as a channel.
2018

Dixa wins EY’s Start Up of the Year and launches first messaging channel with Facebook Messenger.
2019

Dixa raises $14M Series A, launches second messaging channel with WhatsApp, and grows team around Europe.
2020

Dixa raises $36M Series B and continues international growth journey adding numerous customer-centric brands to the Dixa family.
2021

Dixa acquires Australian AI knowledge platform, Elevio, supporting the long term vision to simplify customer service through personalization and machine learning.

Mission

To empower customers and brands to build stronger bonds – as if they were friends.

Vision

To create a world in which all people are welcomed by their favorite brands with the warm familiarity of a friend.

Recognition

Tech5’s Hottest Scale-up in Denmark

After being named Hottest Scale-up in Denmark as part of TNW and Adyen’s Tech5 2020 Competition, Dixa joins Tech5’s prestigious community of European tech companies and alumni.

EY Entrepreneur of the Year

Dixa founder and leadership team with CEO Mads Fosselius and CTO Jacob Vous Petersen captured Start-up of the year at Ernest & Young 2018 EY Entrepreneur of the Year awards in Denmark. The Start-up category of the EY Entrepreneur Of The Year focuses on young companies with great potential and drive.

Voted #1 on G2 by users around the world

“The thing I like the most about Dixa is the simplicity. It’s simple to use in a good way. Dixa makes my work a lot easier, but also faster.” Christoffer R. – G2 reviewer