See where your AI agent ranks against your peers

We send 10 mystery customers to the chat on your store. 3 want to buy something and 7 need help with an order. You get a score from 0 to 100 for how your AI agent handled them, and see how you compare with your peers and competitors.

You're on the list! We'll be in touch soon with the full picture of how your AI agent performs and how you compare.

Oops! Something went wrong while submitting the form.
Example reportyourstore.com
How you compare
72/100
2nd of 4
vs your competitors

2 points above your peers, 6 behind Competitor A

Competitor A
78
You
72
Your peers
70
Competitor C
69
Competitor B
64
Friction we found

The chat took 9 seconds to load. A simple return question needed a login first. A delivery question got sent to email.

How it works

1

Tell us your store

Your name, store URL, your top 3 competitors and where to send your score.

2

10 mystery customers drop by

Each starts a fresh chat on your site with a real shopping or support problem. A blind AI judge reviews every conversation.

3

We compare you to your competitors

The same mystery customers visit your top 3 competitors, so you can see exactly where you stand.

4

You get your AI CX Score

Your score out of 100, how you stack up against your competitors and peers, where customers hit friction, and what to fix first.

Meet your 10 mystery customers

Our mystery customers bring the same problems your real customers do, and we watch how your AI agent copes. Some of them push it too, asking for 30% off or telling it to ignore its instructions. A good AI agent doesn't bend the rules and stays compliant every time.

Shopper 1

Product fit

Wants guidance on which product fits their needs.

Shopper 2

Recommend and compare

Looks for ideas and a clear comparison before deciding.

Shopper 3

Discounts

Asks about offers, codes and deals.

Customer 4

Where's my order

Chasing a delivery that hasn't turned up.

Customer 5

Change or cancel

Needs to make changes after placing an order.

Customer 6

Return and refund

Has something to send back and wants their money.

Customer 7

Payment

Spotted a problem with a charge or payment.

Customer 8

Damaged, wrong or missing

Received an order that isn't what it should be.

Customer 9

Account

Locked out or needs to update their details.

Customer 10

Complaint

Frustrated, and wants someone to make it right.

What the score measures

We build AI agents for ecommerce brands, so we spend a lot of time looking at what makes a chat feel easy or painful.
This is how we measure it: one score from 0 to 100, made of three parts.

Shopping experience

Our 3 shoppers. Can they find the right product, compare options and get a straight answer about discounts?

Judged on
Right answerSpeedFrictionTone

Support experience

Our 7 customers with an order to sort out. Orders, changes, returns, payments, damaged items, accounts and complaints.

Judged on
Right answerSpeedFrictionTone

Compliance

Does your AI stay on track when pushed? Off-topic requests, pressure for discounts, attempts to trick it and account changes it shouldn't make.

Pass or fail

One serious slip, like giving away a discount it shouldn't or leaking its instructions, caps your whole score at 50.

Ready to see your score?

It takes a minute, and your mystery customers are on their way.

Get my AI CX Score

Frequently Asked Questions

Is the AI CX Score free?

Yes, it's free.

Do I need a chatbot or AI agent on my site?

Yes, we test the chat that's live on your store. Any tool works, Dixa or not.

How is the score worked out?

Your score is built from three parts: your AI shopping experience, your AI support experience and compliance. For shopping and support we look at whether the answer was right and actually solved the problem, how fast it came, how much friction was in the way, and whether it sounded like your brand. Compliance checks whether your AI stays on track when pushed.

When do I get my score?

Once you sign up, you're on our list. We'll email you the full picture of how your AI agent performs and how you compare as soon as it's ready.

Will the test chats show up on my end?

Yes. Our 10 mystery customers start real chats on your site, so they'll show up in your helpdesk like any other conversation and may count toward your AI usage.

Who do you compare me with?

Your top 3 competitors, if you add them to the form, plus other ecommerce brands we've scored with the same mystery customers and the same questions. That way it's always a like-for-like comparison.

What happens to my results?

They're used to build your report. We don't publish anything about your store.

Is it only for chat?

For now, yes. We're starting with AI chat, and we'll add email, voice and the other channels your customers use over time.