Newsroom / Press Release

Dixa, the only multi experience platform, raises $105m Series C led by General Atlantic.

COPENHAGEN – JULY 28, 2021 – Dixa, a groundbreaking multi-experience platform, is excited to announce a Series C funding round of $105m led by General Atlantic. This investment will empower Dixa to further build its robust foundation while significantly scaling its operations.

Dixa, ever since its inception in 2018, has been committed to revolutionizing the customer experience landscape for global brands. “This funding will expedite our vision and our mission to make customer experience better,” said Mads, the founder and CEO of Dixa.

The company’s ethos has always been rooted in addressing the challenges faced by customer service agents and customers alike, especially in an environment where customer service channels are constantly evolving. Dixa is therefore created as a platform capable of natively integrating emerging customer interaction touchpoints and delivering seamless and enjoyable experiences across all modes of communication.

“Dixa is technologically agile, powered by intelligent routing and automation. Our platform orchestrates every customer interaction in a simple and sophisticated interface that enhances the customer and agent experience,” Mads added.

With a shift in consumer behavior, brands now compete primarily on the experience they deliver. Recognizing this, Dixa has been instrumental in shifting the perspective of customer service from being viewed as a cost center to a value center. The platform is purpose-built to lead this “value revolution,” helping brands improve customer lifetime value, reduce churn, and generate powerful brand advocates.

“The number of businesses improving their customer experience has doubled this year,” says Mads. “It’s clear that the digital economy is moving away from a cost-centric contact center model and adopting a value-centric customer engagement model, and Dixa is proud to lead this shift.”

Dixa is delighted to partner with the growth investment firm General Atlantic for this funding round. The partnership includes welcoming Tom Hussey, Vice President in General Atlantic’s technology sector, to Dixa’s Board of Directors and Christine Kang, Vice President at General Atlantic, as a Board Observer.

Tom Hussey comments, “Dixa has helped to define and lead the multiexperience approach, bringing a fresh, next-generation approach to the customer experience. We look forward to significantly accelerate the business’ expansion into North America and growth internationally.”

The investment will facilitate the expansion of Dixa’s Product & Engineering workforce and its overall talent pool. It will also enable strategic acquisitions and enhance the company’s Go-To-Market operations across different locations. Dixa aims to bring transformative customer experiences to an increasing number of global brands.

Lastly, Dixa expresses its gratitude towards its dedicated workforce, the ‘Dixaterians,’ its valued customers and partners. “Your unwavering support has made this possible, and we look forward to continuing to help you engage with your customers in new and valuable ways,” Mads concluded.

About Dixa

Founded in 2018, Dixa is a multi-experience customer service platform that is redefining the customer service industry. With its technologically agile platform, Dixa seamlessly integrates emerging touchpoints in customer service, delivering a holistic experience across all communication modes. Headquartered in Copenhagen, Denmark, Dixa is leading the shift from service to value in the digital economy.

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